Product AvailabilityYou are looking to purchase the latest widget. You have done your homework as a smart shopper. You have looked at reviews and you've done a search for customers' bad experiences for this widget. It appears to be a pretty good product. You have also compared prices and even return policies from several stores. You have found the best web site to purchase your widget from, and you have added it to your cart. You go through the checkout process and have entered your personal and financial information. You click a button to finalize the order only to find out later that your widget is on backorder. It may not be available for several weeks and you need it sooner.
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This situation happens all too frequently. It has conditioned shoppers to be nervous about ordering online. Knowing the availability of a product before the checkout process will help give the shopper the confidence and even just enough nudge to purchase the product. Knowing how long it will take before the product ships will also help the shopper decide if they want to purchase the product. This advanced information will also help cut back on support calls and messages. It will give shoppers confidence.